Sustainable by design: iterate, evaluate, redesign.

Updated: Apr 20, 2020

Being a designer that chose to learn the science of sustainability is making me double proud these days. First, the design field is showing once again its power to solve important matters with creativity and technology. The massive response of designers to support the health community in times of crisis reminds me of the values I learn in design school. This field is intended to help us live better and enjoy ourselves. As such, designers create solutions that have meaning, become part of our lives and have value, emotional or monetary. Here comes the part why I'm a designer proud of having to learn Sustainability science. If there is value in the products we interact with every day, why they end up in the landfill? Not until I educated myself on Sustainability matters associated with our design decisions, I was able to understand that designers have the power to help this world by Sustainable by design.

The shift to a better world can happen now that we have been in a "pause mode" and are about to resume living a "new normal". We, designers and Sustainability practitioners, have the power to shift gears and accelerate the change. Focus on design, understand what potential negative consequences can emerge from our design decisions, find alternatives and measure their impact. Iterate, evaluate, redesign and repeat the process until the set of design attributes have a better positive performance. This three-step process is the best way to slow down the creation of end-of-life issues like an excess solid waste. In addition to source reduction, operational savings, and end-of-life expenses. Design is the key for many businesses to reinvent themselves, explore new horizons to contribute to a sustainable world.

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