I am Ana Maria Leal, the founder of AMLY Sustainability and the creator of the method 'AIM' Assess Improve Multiply. I'm an Industrial Designer, and Environmental Sustainability advisor, assessing the design of products to measure their environmental impacts. I have worked on Sustainability projects that improved the environmental profile of personal care products, consumer products, products for buildings, electronics, and electrical equipment. My mission is to reduce the negative impact of products by changing the design attributes that trigger environmental issues. Also, as a Total Resource Use and Efficiency advisor, TRUE, I work to eliminate the concept of waste and enable the flow of safer materials back into the economy.